73,000 Leads in 12 Months: The Data Behind Medicare Agents Hub

73,000 Leads in 12 Months: The Data Behind Medicare Agents Hub
  • July 14, 2026


We believe in transparency. When agents evaluate a platform, they deserve real numbers, not projections or estimates. Here's what Medicare Agents Hub actually produced during our most recent 12-month reporting period (May 2025 through April 2026).

The Lead Numbers

Over that 12-month window, Medicare Agents Hub generated over 73,000 leads to agents across the platform, with known spam already filtered out. The platform also generated over 32,000 inbound phone calls to agents through the call tracking numbers assigned to paid listings.

The breakdown by tier tells the real story of why agents upgrade:

Listing Tier Avg. Leads Per Agent (12 months)
Featured ($999/yr) ~38
Standard ($399/yr) ~15
Free ($0) ~1

The difference in visibility between tiers translates directly into inquiry volume. Featured agents see more than double the lead flow of Standard agents, and the gap between free and paid is significant.

Policies Sold and Disposition Rates

Of leads that agents actually dispositioned, nearly 12,000 policies were marked sold or appointments booked, including over 4,600 policies sold that originated from phone calls alone. Since only 73% of paying agents' leads were dispositioned, the actual totals are likely significantly higher.

That disposition rate itself tells an important story. Paying agents had an average disposition rate of 73%, compared to 48% for free agents. The agents who invest in the platform are also the ones who work the leads harder, which creates a self-reinforcing cycle: better follow-up leads to more conversions, which justifies the investment, which motivates even better follow-up.

If you're a paying agent and you're not dispositioning your leads, you're leaving data on the table. Tracking outcomes helps you calculate your exact ROI and helps us improve how leads are delivered across the platform.

Traffic and Visibility

From a traffic perspective, the platform attracted 445,000 users over the same period, with the vast majority coming from organic search. Here's how that visibility broke down:

  • 4.3 million impressions on agent listings
  • 549,000+ clicks on agent profiles
  • 51,000+ outbound website clicks from agent listing pages

These aren't paid traffic numbers. This is real SEO-driven volume from seniors actively searching for Medicare help in their area. Every one of those clicks represents a senior who was looking for an agent and found one on our platform.

The Q&A Content Engine

On the content side, our Q&A section has accumulated over 33,000 expert answers to 685 Medicare questions across 18 categories, all written by licensed agents. That library of content is itself a significant traffic driver, pulling in seniors who start with a question and end up browsing local agent profiles.

This content engine works for agents in ways that go beyond direct leads. Every answer an agent writes gets indexed by search engines, can appear in AI-generated search results, and builds a public body of expertise tied to their name and profile. The agents who actively contribute to Q&A are building long-term visibility that compounds over time.

What These Numbers Mean for Your Practice

The numbers above are platform-wide, but what matters is what they mean for you individually. A few things stand out:

  • Tier matters. The jump from free to Standard and from Standard to Featured has a measurable impact on lead volume. If you're getting results on a lower tier, upgrading amplifies what's already working.
  • Follow-up matters more. The 25-point gap in disposition rates between paying and free agents isn't just about money. It's about mindset. The agents tracking and working every lead are the ones closing at the highest rates.
  • The platform grows with you. As we continue to build search visibility and add content, traffic to agent listings increases. An agent who joins today benefits from years of accumulated SEO authority.

We publish these numbers because we think you should know exactly what you're getting. No inflated projections, no "up to" disclaimers. Just what the platform produced, measured and reported honestly.