How to Advertise Yourself as a Medicare Agent

You've passed your certifications, you've signed your contracts, and you're ready to help clients navigate their Medicare options. Now what?

You need to be seen.

Advertising yourself as a Medicare agent isn't about throwing money at ads and hoping for the best. It's about building trust, showing up where your audience is, and creating a presence that keeps you top of mind.

Here's how to do it...

1. Create a Clear Personal Brand as an Agent

Before you advertise anywhere, know what you're advertising.

Your brand is what sets you apart from other agents. It's how people will remember you.

Pick a focus: Are you the local expert? The "plain English" explainer? The patient listener who walks clients through every detail? Lean into that.

Keep it consistent: Use the same name, photo, tagline, and tone across all your marketing. Whether it's your website, business cards, or Facebook page, consistency builds credibility.

Be human: People work with people they trust. Skip the corporate jargon and be yourself.

2. Get Your Medicare Practice Online

In today's world, if you're not online, you're invisible. Clients, especially adults helping their parents, will often search your name before they ever pick up the phone. That means your digital presence matters, even if you're not running a full-blown website.

Start with what's already available to you. Agent directories like Medicare Agents Hub offer free profile pages that act as mini-websites. These landing pages can include your photo, bio, services, contact info, and more. They're simple, trusted, and easy to share. Best of all, they help you show up in Google when people search for Medicare help in your area.

You can also use your social media profiles, Google Business Profile, or even a well-set-up LinkedIn page to build visibility. The key is to control what people see when they look you up, and to make it easy for them to know who you are, what you do, and how to reach you.

Why being seen online matters:

• People search before they call. If they can’t find you online, they may assume you're not legit or not active.

• Online visibility builds credibility. A professional-looking profile reassures clients that you're trustworthy and experienced.

• It supports word-of-mouth. Even if someone refers you, most people will still Google your name to check you out.

• You’ll show up in local search results. Tools like Medicare Agents Hub help position you in front of people actively looking for help.

• You stay top of mind. Regular updates or content (like posts or directory updates) help keep your name familiar when it's time to enroll.

Focus on being findable and credible online. You don’t need to be everywhere, but you do need to be somewhere your audience is already looking.

3. Claim Your Agent Profile on Directories

Online directories are still very much alive and valuable, especially in the Medicare space. People often search these platforms when they’re looking for a local agent they can trust.

Make sure you claim and complete your profile on directories like Medicare Agents Hub. Take the time to fill in all the details. Use a recent, professional photo and write a short, clear summary of the services you offer. Let people know where you work and how to reach you.

This small step goes a long way toward helping you show up in search results. It also gives you another place online where potential clients can get to know you.

4. Use Social Media as a Tool

Social media can be a powerful tool if you use it the right way. Pick one platform to start; Facebook is usually best for Medicare agents, since most of your audience is already there.

Post content like:

💡 Medicare reminders and tips

🙋 Common client questions and answers

💬 Testimonials or stories (with permission)

📽️ Short videos explaining confusing topics

You don't have to post daily. Once or twice a week with helpful, honest content is enough to build credibility.

5. Get Referrals the Right Way

Referrals don't happen automatically, you have to put the word out.

Start with your personal network. Let friends, family, and former coworkers know that you’re now working in Medicare. Be specific about who you help and how. The more clearly you explain your role, the easier it is for people to refer someone your way.

You should also consider building relationships with professionals who serve a similar client base. Financial advisors, tax preparers, home health workers, and even real estate agents working with downsizing seniors can all become great referral partners. Introduce yourself, explain how you can help their clients, and focus on building genuine connections, not just leads.

6. Print Materials Still Work

Even in a digital world, print marketing has its place. Having business cards and simple printed materials gives people something tangible to remember you by.

A clean, well-designed business card with your name, phone number, and a short tagline can go a long way. Flyers or brochures that explain what you do in plain language are also helpful, especially for older clients who may prefer paper over screens. A one-page Medicare cheat sheet can make a great handout.

Distribute these materials in places where your target audience spends time, like community centers, senior living facilities, or doctors' offices (always ask first). A well-placed flyer can be surprisingly effective.

7. Host Free Medicare 101 Events

Education builds trust. Hosting a free event, even for a small group, is a great way to position yourself as a helpful, non-pushy expert.

You can offer in-person events at libraries, community centers, or churches, or virtual sessions via Zoom or Facebook Live.

Keep it simple: Cover the basics of Medicare, leave time for Q&A, and make it easy for people to book a follow-up with you.

Final Thoughts

Advertising yourself as a Medicare agent doesn't have to be complicated, but it does have to be intentional. Focus on clarity, consistency, and showing up where your audience is already looking.

Start with the basics: your brand, your online presence, and your local community. Then build from there.

You don't need to do everything at once, but you do need to start.